These figures already spectacular rise to two five French when it comes to the 18-25 age bracket . Striking results, to be compared with the recent arrival of this product in France, since it must be remembered, the French have access to vapotage since 2011. Confident consumers, so that does not give the precautionary principle but rather listen to the medical profession.

It is clear that although no official study demonstrating the non- toxicity of the electronic cigarette is not yet published, the French are well aware that its possible harm would be incommensurate with those of the traditional cigarette. Moreover, according to the same survey, conducted by Ipsos on 22 and 23 November last, on a sample of 969 adults, 44% of respondents believe that the vapotage is rather harmless to health, and 19% are not worried at all. Recall that the survey was conducted among a panel of smokers either French and non-smokers, and non- vapoteurs vapoteurs.

Among the followers of the electronic cigarette, the figure is much higher, with 57 %.

The best way to stop smoking?

A New Zealand study found that the electronic cigarette proved at least as effective as nicotine withdrawal by patch or gum . With 43 % of French people are convinced of its effectiveness in the fight against smoking, we can say that the general opinion tends to move in this same direction. As for vapoteurs, they are 63 % think that it is a method to be adopted to break with tobacco.

If the survey does not say how many of them have given up the traditional cigarette, it lets imagine that the vast majority is reached or will succeed. And if we add the parameter of pleasure, the electronic cigarette obviously come far ahead of the other methods.

A trip to the United States to discover the market of electronic cigarette creators who position themselves on the medium -high range. Nhoss offers three types of products: disposable cigarette (recyclable), rechargeable classic capsule that once empty is discarded, and finally a refill that can be filled and is even called ” e- liquid ” as electronics. A small bottle is the use of a carton of cigarettes. “We designed our models, but all the electronics are manufactured and assembled in China, Shenzen, explains Nicolas Pelluault, one of the founders . But our “e- liquid” are 100% French, produced from a stringent specifications in the first French Flavorist Grasse”. The brand offers twelve flavors and the addition of nicotine is in a pharmaceutical laboratory Merville ( North ) responsible for bottling.

SME, which presents itself as the leader in France – in terms of sales – a market of 100 million still highly fragmented, started in the garage of Nicolas Pelluault and has just set up on 1200 meters square Bondues (North), after passing through a hive of business .

To distribute its products, Nhoss relies on a network of 28,000 French tobacconists, including 7,000 sell its products, as well as four carvers wholesale tobacconists suppliers of all types of products, except cigarettes. One of them, FAS has opened in Nhoss the Spanish market and aims Portugal and Italy by the end of the year . Northern Europe will be for next year.